How To Make Your Content Stand Out During Lockdown?

Covid-19 pandemic is here with us for almost a year. Many countries are in lockdown or under strict security measures, which is devastating for businesses, especially for the small ones.
 
If you are one of the affected tradesmen, you are in the right place. Today’s article is focused on transferring part of your business or content on the internet and making most of it. In five categories, we will show you what you can focus on; hopefully, it will help you boost or even save your business.

Table of Contents:

1. Upgrade Virtual Visage
2. Adapt to New Standards
3. Learn & Show
4. News and Actualities
5. Social Media

Upgrade Virtual Visage

Before, you may have so many contracts or work that you left your visage odd. In these times, get a look at your website, social media accounts, logo, and brand as a whole and upgrade whatever is in your power. From simple things as typos or out-of-date info to the new brand identity. If you lack the artistic skill and you want to spare money, these skills are taught for free on platforms like YouTube.

You can also focus on more technical sights of your brand. Quicker your website loading, improve the ads, or gain for your site one of the leading rails in Google search.

List of improvements you can do:

1. Check and eventually fix mistakes in your information and update them
2. Improve the visual identity of your brand (logo, website, merch, etc.)
3. Focus on SEO and raise the google search placement of your website
4. Boost and fix technical issues on your site (quicker the loading time, fix bugs) 

Adapt to New Standards

Everything has dark sides and light sides. Same with the coronavirus lockdown, I don’t want to downplay the situation. However, lockdown transforms the business as we know it, and you should adapt to it.

Start light and soon. Many companies had systems suitable for lockdown before the pandemic, like Uber Eats. Others not. Nonetheless, all companies, merchants, and even content makers have to adjust their business to new requirements.

Here is How:

1. Try to convert everything you could online – applies mostly to small businesses who sell their items directly hand to hand. Nowadays, the internet works in favor of DIY, Organic products, and the work of small businesses.
2. Improve Contactless Sales – many regulations are mandatory; however, you can always improve contactless selling, and people will appreciate it if you make it simple, of course.
3. Invent Product – which helps people during lockdown with everyday duties. Be creative with this one because people love innovative solutions that will help them stay safe; however, more free.

Learn & Show

Maybe you were busy. Nonetheless, now you have more time to learn new skills, and your audience or customers will appreciate it because you will show the effort to reach the best from the current situation and lack of laziness, which can also bring you, new customers. 

Where to Learn:

1. YouTube – for the best free video resources. YouTube is famous primarily for fun videos; nonetheless, the time has changed, and today’s YouTube can offer you complex teaching videos made by professionals.
2. Udemy – Professional courses made mostly by experts. Udemy is mainly famous for art courses with significant discounts.
3. Skillshare – Subscription-based platform for online courses made by professionals
4. Google – the largest resource of information on the internet. Google will find you thousands of articles, books, and videos for every skill/branch.
5. Codecademy – if you want to learn how to code and program, Codecademy will help you with everything in this branch for a small monthly amount.

News and Actualities

Another category where you can excel. During these hard times, people like actualities and up-to-date content. I am not telling you to do only news; however, adjusting your content to actual topics will only help you to engage more people. Still, please do not overdo it because people also want to escape from the lockdown and feel like before the pandemic.

So, ideally, stay in your niche and focus on actualities there because lockdown hits almost all the branches. Try to point out all the new restrictions and invent some of your adaptation ideas for people. Excellent content is also finding new projects that can make a difference and help during the lockdown.

Social Media

Goes hand in hand with all previous categories. Nowadays, social media is a marketing standard. However, many companies or individuals overlook them or are too busy to run them. Give them a shot and try to produce some content. You will not regret it because it is free and propagation on them is very cheap.

Best social media platforms for content creators:

1. Instagram – if you want a platform with almost everyone, consider Instagram. This platform was made to upload photos; however, during the years, it evolved into the biggest social media with features like video uploading or streaming. Instagram also has a cheap propagation system, and If you use it right, you can make a good audience on Instagram.
2. Behance – platform primarily for artists. If you are creating something more special and more complicated and you want to present it in full resolution with texts, videos, transitions, etc. definitely try Behance
3. Twitter – Easy to use platform mainly to share pure information/ideas/suggestions in a few sentences or paragraphs. Suits well politicians, reporters, and marketers
4. Reddit – the place to share almost everything. Reddit works a bit differently than other platforms, and it has many subsections called subreddits that serve as rooms for topics. However, if you learn to use it, you can make a substantial audience from Reddit.
5. LinkedIn – the most professional platform on our list. LinkedIn is focused on sharing articles, informal videos, and books. It also works as an employment website, where your account includes resume information.
6. TikTok – Fresh app on your list. TikTok is the opposite of LinkedIn; it should primarily serve as a source of fun. TikTok allows you to upload short videos. However, thanks to the freshness card not yet dealt and you can more easily become a more prominent influencer there than on the other platforms.

 

Conclusion:

In the end, you should still principally focus on your craft and take these five categories only as inspiration. Try to connect with your audience and customers and bring them some happiness and handy inventions to these challenging times.